A collegue recently told me of a purchase they had made and frankly I was a little surprised.

BusinessLetters.com was sold on sitepoint a couple of weeks ago for USD17,000

The explanation was quite simple:

The domain was originally registered in 1999 and has never been dropped. It also receives around 3,000 visitors per month who are obviously targeting something relating to business letters. Our goal is to ensure that every visitor finds what they are looking for. The site is in need of a facelift and presentational changes which our team has started reviewing. As for value, it’s always hard to predict the absolute value a domain is worth, and in our case it was a classic case of ambivalent buyer and seller (or ideal market conditions).

The site will transfer in the next few weeks and we hope to be in a position of offering new services by the first quarter 2008.

That was pretty much the extent of our conversation, and watch this space.

Stan Leduc is reviewing opportunities to be part of the upgrade team, although it is our Policy that all work be kept confidential unless express permission is given by our clients to disclose examples and/or references to work completed.